Assistant Director, Donor Engagement and Communications

The job holder will be responsible for developing and executing strategies to cultivate and steward relationships with donors, overseeing communication efforts to support fundraising activities and event-based initiatives. This position is critical in maximizing donor retention, engagement, and revenue generation to advance KCA University’s mission and goals.

DUTIES AND RESPONSIBILITIES:

• Develop and implement comprehensive donor engagement strategies to cultivate relationships with individual donors, major donors, foundations, corporations, and other stakeholders;
• Identify opportunities to personalize donor interactions and stewardship efforts to enhance donor satisfaction and loyalty;
• Collaborate with the resource mobilization team to establish donor recognition and stewardship programs, including acknowledgement letters, donor appreciation events, and personalized communications.
• Donor Communication: Oversee the development and implementation of donor communication plans, including email campaigns, newsletters, annual reports, and fundraising appeals; Create compelling content that effectively communicates the KCAU’s impact, achievements, and funding needs to donors and supporters;
• Coordinate with the communications team to ensure alignment of messaging, branding, and storytelling across all donor communications channels;
• Collaborate with the communications and marketing team to create donor communications, acknowledgement letters, and impact reports.
• Plan, coordinate, and execute fundraising events to generate revenue and support the KCA University’s mission and programs;
• Develop event concepts, themes, and agendas, ensuring alignment with fundraising goals and target audiences; Secure event sponsorships, donations, and in-kind support from corporate partners, vendors, and other stakeholders; Manage event logistics, including venue selection, vendor contracts, budgeting, and timeline management;
• Coordinate event marketing and promotion efforts to maximise attendance, participation, and fundraising outcomes.
• Fundraising Appeals and Campaigns: Lead the planning, execution, and evaluation of fundraising appeals and campaigns aimed at acquiring new donors, renewing existing donors, and increasing donor contributions;
• Develop targeted fundraising messaging and collateral materials for various donor segments and fundraising initiatives;
• Monitor campaign performance metrics and adjust strategies as needed to optimise fundraising outcomes and donor engagement.
• Cultivate and steward relationships with key donors, volunteers, board members, and other stakeholders to deepen engagement and support for the organisation; Serve as a primary point of contact for donor inquiries, requests, and feedback, providing excellent customer service and responsiveness;
• Collaborate with programmatic and leadership staff to facilitate donor engagement opportunities, including site visits, events, and program updates.
• Oversee the maintenance and utilisation of the donor database to track donor interactions, preferences, and giving history; Ensure data integrity, accuracy, and compliance with data protection regulations, including donor privacy and confidentiality;
• Leverage donor data and analytics to inform donor segmentation, targeting, and personalised communication strategies;
• Donor Engagement and Stewardship: Build and maintain relationships with donors, sponsors, and event attendees, providing personalised stewardship and recognition opportunities; Develop and implement donor cultivation and stewardship strategies to deepen donor engagement and support.
• Reporting and Analysis: Prepare regular reports and analyses on donor engagement metrics, fundraising performance, and trends for internal and external stakeholders;
• Utilise data insights to evaluate the effectiveness of donor engagement strategies and communications efforts, identifying areas for improvement and optimisation.
• Any other duty as may be assigned from time to time.

QUALIFICATIONS AND EXPERIENCE

• Master’s Degree from an accredited/recognized University.
• Bachelor’s degree in business administration, communication, marketing or a relevant field from an accredited/recognized institution.
• Advanced degree or professional certification (e.g., CFRE) will be an added advantage.
• At least Five (5) years of experience in fundraising, donor relations, communications, or related roles, with a focus on donor engagement and stewardship

Method of Application
Interested candidates who meet the above requirements should submit an application letter, a detailed CV including three referees, academic & professional certificates and a clear copy of your Kenya National ID and KRA PIN certificate via the linked form https://forms.gle/RyeSEJPT1NLuroX8A by 14th February 2025.
Only shortlisted candidates will be contacted.

Head of Human Capital Management,
KCA University,
P.0. Box 56808-00200,
Nairobi, Kenya

Interested and qualified? Go to KCA University (KCAU) on forms.gle to apply