Beyoncé launches her highly anticipated hair care line ‘Cécred’, offering a range of products for all hair types.
In a hurry? Here’s a quick summary…
- Beyonce introduces multiple shampoos, conditioners, and treatments cateriBeyonce Officially Launches Own Hairline ‘Cécred’ng to coily, straight, fine, and coarse hair.
- Beyoncé’s inspiration stems from her childhood experiences in her mother’s salon, where she witnessed the transformative power of hair care.
- With a focus on inclusivity, Beyoncé aims to empower individuals to express themselves through their hair.
- The product development process was driven by passion and inclusivity, addressing the often overlooked needs of Black women in hair care.
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Beyonce Officially Launches Own Hairline ‘Cécred’
Beyoncé has officially debuted her highly anticipated hair care line, ‘Cécred’, unveiling a comprehensive range of products designed for diverse hair types.
The Texan superstar, aged 42, has introduced a lineup featuring multiple shampoos, conditioners, and treatments tailored to cater to various textures, from coily to straight, and from fine to coarse.
The genesis of ‘Cécred’ traces back to Beyoncé’s early days, as she reminisces about her first job sweeping hair in her mother’s salon.
In an Instagram campaign launched in early February, she shared insights into her upbringing, stating, “How many of ya’ll knew my first job was sweeping hair in my mama’s salon?” She elaborated on the profound influence of her mother’s entrepreneurial spirit, witnessing firsthand the significance of nurturing and celebrating hair as a means of empowerment.
Announcing the launch on her official website, the ‘Renaissance’ singer expressed her vision for ‘Cécred’, emphasizing her desire for everyone to have the freedom to express themselves through their hair.
Reflecting on her own hair journey, which has seen her experiment with various styles, Beyoncé highlighted the importance of creating essentials for hair and scalp health to facilitate such expression.
The project was not merely a business venture but a passion project driven by heart and inclusivity, as Beyoncé explained in a rare interview with Essence Magazine.
She emphasized the need for thorough testing and research to ensure that every hair texture is adequately addressed, particularly noting the historical exclusion of Black women from product development studies.
Tina Knowles, Beyoncé’s mother and vice chair of the company, played a pivotal role in product development, drawing on her extensive experience running a salon.
Knowles shared insights into the evolution of hair care, recalling challenges faced in the past and the innovative blend of science and tradition that defines ‘Cécred’.
The initial collection, named Foundation, offers a range of restorative products, including a clarifying shampoo and scalp scrub, a hair mask, and a rose-scented fermented rice treatment.
These products, available on cecred.com, are priced between $20 to $52, reflecting Beyoncé’s commitment to accessibility and quality.
While ‘Cécred’ marks Beyoncé’s latest entrepreneurial venture, it is not her first. With previous endeavors in fashion and athleisure, including the House of Deréon fashion line and the Ivy Park athleisure brand, Beyoncé continues to expand her influence beyond the realm of music.
Alongside her mother, she strives to create products that celebrate healthy hair for all women, embodying a legacy of empowerment and innovation.